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Here is the context layer starter

Six steps, four prompts to paste straight into whatever you already use, 11 pages in all.
The phrase list
Page 6
The job list
Page 10
Works with
ChatGPT, Claude, Gemini or Copilot
A green meadow under a cloudy sky

The context layer starter

PDF, 342 KB. The four prompts are on pages 3, 4, 7 and 9.

Start here

Pick one job and build around it

A context layer covering everything is a project. A context layer covering one job is about an afternoon’s work.
01

Choose the job you do most often

Page 10 lists the jobs a layer usually covers, from Instagram captions to board updates. Pick the one that comes up every week.
02

Run the brand interview, then convert what you have

Pages 3 and 4. The interview gets the business down in detail. The second prompt turns the decks and PDFs you already own into something a model can retrieve properly.
03

Write the phrase list for that one job

Page 6. What you say against what you do not say, in real phrases from work you approved and work you deleted. Your tone already changes between a customer email and an ad, which is why we recommend working on one job at a time.
A corpus, not a prompt
A prompt is something you write again every time. A corpus is something you build once, structure so it can be found, and keep improving.
How we build it with clients
A practical first step
Let’s find where AI can take you
Bring the work that feels slow, inconsistent, stuck or too dependent on one person. That is enough to start.
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Insights
Ideas for using AI well
Written for the people deciding how AI enters the business.
Read the insights